Did you know that Realtors who offer a home staging consult reap the rewards just as much as the sellers do? Realtors that use home staging as part of their marketing tools have great brands and reputations.
Bringing in a home stager, like someone from our team, allows us to be the "bad guy" and you to be the HERO! Right now, home staging has a return on investment of over 300%! That’s more money in your sellers’ pockets and more money in yours.
Today, I’m sharing with you my top 5 reasons why you, as a Realtor, should offer home staging consultations…
Reason 5: To Preserve Your Emotional Energy
Let us be the bad guy! As professional home stagers, we know how to talk to your sellers in a way that helps them understand the "why" behind the action of doing the things that need to be done and we get them to buy into these items.
Reason 4: To Maximize Your Commission
Home staging increases the perceived value of the home. We recently had a home that was on the market with a different agent. The sellers decided to work with one of our agents and brought us in for a staging consult.
The sellers worked hard to get the things done that we suggested, and that same home went back on the market, had multiple offers, and sold for above asking price.
The difference was a GREAT agent and a home stager, teamwork makes the dream work!
Reason 3: To Entice the Buyer with MLS Photos
Buyers need to get excited about a property before they even arrive at the house in person! Over 90% of prospective buyers start their home search online.
A home stager can help ensure that all the amazing details of a property stand out in a photo online!
Remember, people are shopping from phone screens. Those pictures need to be amazing, even in a small picture.
Reason 2: To Sell Well Above Asking Price
According to the National Association of Realtors, those who work with buyers say most of them are willing to offer more money for a staged home compared to one that is similar, but not staged.
A survey by Coldwell Banker found that, on average, staged homes sell for more than 6% above the asking price.
At Staged Above, so far this year, MANY of our staged homes have seen anywhere from $5,000-$20,000 over asking price with an average of $6,500 over asking.
Reason 1: To Keep Your Client Pipeline Full
In a nutshell, having a home stager as a part of your team will keep your pipeline full!
Why would Sally’s friend hire the Realtor that doesn't have a stager or use professional photos when they can hire YOU? It’s a WIN WIN!
A home staging consultation is a low-cost investment with big, long-term returns for profitability, success, and keeping clients coming in the door. It allows you to set yourself apart from other agents in the field and provide VALUE to your clients.
Need help reviving a dead listing? We've got your back! Let's talk.
See you soon,
Shari